Isir’s Somali Cuisine is a restaurant located in the heart of Central New York that offers a unique taste of Somalia’s rich culture and cuisine. It is owned and operated by Isir Farah who is originally from Somalia and has spent a majority of her life in Syracuse. Their menu offers a multitude of cultural foods, drinks, and platters for the whole family to enjoy. 

But Isir’s Somali Cuisine is more than just a restaurant; it’s a celebration of Somali culture and traditions. To ensure that the restaurant’s brand identity reflected this authenticity, Isir turned to Solon Quinn Studios for their expertise in design and branding. We wanted to make sure the logo, and other design assets would reflect the restaurant’s authentic Somali identity and resonate with its target audience.

To achieve this goal, we began by sitting down with Isir to learn more about the Somali culture and cuisine. We discussed the most important aspects of Somali culture that could be incorporated into the design, such as traditional utensils, clothing, and symbols. 

One of the primary elements we decided to incorporate was the traditional African milk jug. This jug is a vital tool in Somali cuisine, as it is used to preserve milk or water and make yogurt. The use of this symbol in the logo helps to communicate the authenticity of the restaurant’s cuisine and culture.

Another key element we incorporated was the Somalian flag, which serves as a definitive visual for the type of food being served, particularly for a brand-new restaurant. We used the colors and shapes of the flag to create a visually appealing and impactful logo. We also incorporated the shapes of traditional African serving and cooking utensils into the logo design. These utensils not only represent the authentic Somali culture but also make the logo instantly recognizable as a restaurant.

The African striped scarf, traditionally worn by Somali women, was another critical element we included in the design. This scarf is representative of the bright and bold colors that are prominent throughout the Somali culture and helped us to create a visually appealing and unique logo.

All of these elements combine to create a logo design that is both authentic and visually compelling. The design is easily recognizable and helps to convey the essence of Isir’s Somali Cuisine and its commitment to authentic Somali cuisine and culture.

In addition to the logo design, we also created menus, business cards, outdoor signage, and t-shirts for Isir’s Somali Cuisine, all of which were consistent with the logo design and helped to create a cohesive and memorable brand identity.

Overall, we are proud to have worked with Isir’s Somali Cuisine to create a design that authentically represents their culture and cuisine. At Solon Quinn Studios, we are committed to creating designs that are not only visually appealing but also impactful and meaningful for our clients.